Pragmatic Play, a key player in the iGaming industry, has significantly enhanced its sportsbook offering by introducing football player markets.
This latest feature allows operators to provide a broader array of betting options, catering to the growing demand for player-specific wagers.
Expanding Football Betting Horizons
The newly launched player markets include popular options such as shots on goal, shots on target, player fouls, and player passes, among others. By incorporating these features, Pragmatic Play offers operators a comprehensive sportsbook product that meets the rising demand for more granular and engaging betting experiences.
Football, being the most popular sport globally, consistently attracts millions of bets on domestic and international matches. The increasing popularity of player-specific markets highlights a shift in how users engage with football betting.
Advanced Sportsbook Features
Pragmatic Play’s sportsbook stands out by delivering end-to-end trading solutions. From event creation to bet settlement, the platform provides operators with custom markets, dynamic odds, and robust risk management across thousands of sporting events worldwide.
The addition of player markets is supported by official data sources, ensuring accuracy and reliability. Furthermore, operators benefit from Pragmatic Play’s advanced localisation and customisation tools, enabling them to tailor the sportsbook experience to their audience.
Insights From Pragmatic Play Leadership
Gareth Crook, Senior Vice President of Sports at Pragmatic Play, emphasised the significance of this development, “Betting on the actions of individual football players is fast becoming a key growth area within any sportsbook.
Users are starting to favour these types of markets when betting on football over the more traditional football markets, and it was important for us to add this latest product to our football offering. Pragmatic Play sports clients can now enjoy access to a full range of player markets across multiple football competitions globally.”
Meeting Market Trends
This latest update reinforces Pragmatic Play’s commitment to innovation and staying ahead of market trends. By delivering player-focused betting options, the company continues to position itself as a leader in providing dynamic and engaging iGaming solutions.
Pragmatic Play’s football player markets are now live, allowing operators to enhance their sportsbook portfolios and offer users a richer, more personalised betting experience.
This marks another step forward in the company’s mission to revolutionise the sports betting landscape.
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