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Pragmatic Play Expands Live Casino Content With William Hill Partnership

Updated: Sep 19, 2023

Pragmatic Play Expands Live Casino Content With William Hill Partnership

Pragmatic Play, a prominent content provider in the iGaming sector, has taken its collaboration with leading operator William Hill, part of 888 Holdings plc, to the next level by launching its Live Casino portfolio in the UK.

This partnership marks a significant milestone for Pragmatic Play, as it extends its Live gaming offerings to William Hill's extensive audience. The relationship between the two companies dates back to 2017 when William Hill began hosting Pragmatic Play's slot content.

William Hill customers will now have access to a diverse selection of classic live dealer games, including favorites like Roulette, Blackjack, and Baccarat. Additionally, they can enjoy exciting game show products like Sweet Bonanza CandyLand™, Mega Wheel™, and the upcoming release, Vegas Ball Bonanza™.

This expansion into the UK market is the latest in a series of live casino agreements for Pragmatic Play. The company has been actively broadening its portfolio's reach in regulated European markets, with recent deals signed in countries like Switzerland, Sweden, and the Netherlands, among others.

Irina Cornides, Chief Operating Officer at Pragmatic Play, expressed her enthusiasm about the partnership: "William Hill is a huge global brand that needs no introduction, and we’re delighted to further expand our existing partnership to launch our complete Live Casino portfolio across the UK. From traditional titles to vertical-spanning hybrid products, we’re immensely proud to create exceptional experiences and can’t wait to deliver these to William Hill customers."

Richard Atkinson, Global Head of Live Casino at 888 Holdings plc, also shared his thoughts on the collaboration: "Pragmatic Play’s Live dealer offering is well known throughout the industry for being forward-thinking and of the highest quality. We’ve worked closely together for six years and look forward to elevating our partnership further with the addition of Pragmatic Play’s Live Casino products as we both continue to grow."





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