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Pragmatic Play Expands Swiss Presence Through GAMRFIRST Partnership

Updated: Sep 19, 2023


Pragmatic Play Expands Swiss Presence Through GAMRFIRST Partnership

Pragmatic Play, a leading content provider in the iGaming industry, has strengthened its position in the Swiss market through a strategic partnership with GAMRFIRST, operated by Casino Barrière Montreux (Barrière Group).


Pragmatic Play's renowned Slots portfolio is now accessible on GAMRFIRST.ch, the online platform of the well-established land-based casino provider.


Under this agreement, 50 titles from Pragmatic Play's extensive library are now available on GAMRFIRST's platform, including popular games like Sweet Bonanza™ and The Dog House™.


This partnership follows a series of successful collaborations and is expected to further drive Pragmatic Play's growth in the industry.


Irina Cornides, Chief Operating Officer at Pragmatic Play, expressed her enthusiasm, stating, "Casino Barrière Montreux holds a strong reputation in Switzerland, a market where Pragmatic Play is continuously expanding its presence. We're pleased to welcome GAMRFIRST, the operator's brand, to our expanding customer base in this important regulated market.


The online casino shares our commitment to providing safe and enjoyable gaming experiences, and its players can now access our entire portfolio of premium Slots."


Patrick Ballestraz, Head of Online at GAMRFIRST.ch, added, "Pragmatic Play's industry-leading Slots portfolio is a fantastic addition to GAMRFIRST. Their captivating titles have already gained popularity among Swiss players. This announcement will undoubtedly be well-received by our customers who are familiar with the studio's games. It will also help us strengthen our position in the Swiss market."


Pragmatic Play is known for producing up to eight Slot titles per month and offers a multi-product portfolio that includes Live Casino, Virtual Sports, and Bingo games, all accessible through a single API.

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