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Pragmatic Solutions Enhances Client Engagement Through Smartico’s Marketing Services Integration


Pragmatic Solutions Enhances Client Engagement Through Smartico’s Marketing Services Integration

In a significant development, Pragmatic Solutions, a leading provider of cutting-edge iGaming PAM platform technology, has announced the integration of Smartico’s CRM enhancement solution and Affiliate Management System.


This strategic collaboration brings forth a plethora of options for Pragmatic Solutions’ client operators, enabling them to refine player acquisition strategies, reinforce engagement tactics, and optimize client lifetime value through Smartico's real-time, automated, and personalized marketing and gamification tools.


Pragmatic Solutions is renowned for its agile Player Account Management (PAM) platform, characterized by its openness, modularity, scalability, and flexibility due to its API-based approach.


This unique system empowers operators to ensure seamless regulatory compliance, manage risks, and dynamically oversee their brands, promotions, and player experiences.


The platform seamlessly integrates with numerous third-party content, payments, and service providers, providing operators with a wide array of pre-integrated premium services. Smartico now stands as a valuable addition to this extensive suite.


Smartico’s marketing solution crafts individualized player journeys, utilizing real-time data analysis to identify user patterns and enhance the overall player experience. Moreover, its state-of-the-art gamification software employs challenges and gaming techniques to foster consistent gameplay, driving sustained engagement and retention.


Completing this suite is Smartico’s Affiliate Management System, providing brands with comprehensive control over their entire affiliate operations in one unified solution.


Yuval Mechoullam, Co-Founder & Chief Business Development at Smartico, expressed enthusiasm about the collaboration, stating, “We are excited to collaborate with Pragmatic Solutions to broaden the adoption of our cutting-edge solutions across the iGaming landscape.


By providing the world’s most technologically advanced gamification, loyalty, and CRM automation solution, we look forward to empowering operators to embrace new opportunities, maximize user engagement, and increase their revenue.”


Ashley Lang, CEO at Pragmatic Solutions, echoed this sentiment, emphasizing the value this partnership brings to their clients. He said, “Our partnership with Smartico embodies our commitment to offering operators the most personalized, effective, high-quality solutions to power their business growth. The addition of Smartico is yet another step forward in widening this scope of services that prioritize innovation and excellence.”


This integration represents a significant stride toward offering operators tailored and innovative solutions, emphasizing Pragmatic Solutions’ dedication to delivering exceptional services within the iGaming industry.

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