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PressEnter Group Elevates Hampus Eriksson To Deputy CEO Position

PressEnter Group Elevates Hampus Eriksson To Deputy CEO Position
PressEnter Group Elevates Hampus Eriksson To Deputy CEO Position

PressEnter Group, the operator behind renowned online gambling brands like XLBet, Nitro Casino, Ultra Casino,, and JustSpin, has appointed Hampus Eriksson as its Deputy CEO.

This internal promotion comes as PressEnter Group gears up for ambitious growth initiatives in 2024 and beyond.

Hampus Eriksson, who has served as the Chief Product Officer at PressEnter Group for the past two years, played a pivotal role in revamping the company's product capabilities and processes from the ground up.

Under his leadership, PressEnter Group successfully launched its first sports betting brand, XLBet, and expanded into regulated markets, including Ontario and Romania. Eriksson also spearheaded substantial investments in technical enablers and completed a comprehensive cloud migration.

Following a management buyout in November 2022, PressEnter Group underwent a strategic shift, focusing on establishing a strong foundation for long-term success.

As Deputy CEO, Hampus Eriksson will broaden his responsibilities, overseeing the operational aspects necessary to implement and achieve the company's strategies and goals throughout 2024 and beyond.

Lahcene Merzoug, CEO of PressEnter Group, expressed confidence in Eriksson's capabilities, stating, “Hampus has achieved great things since joining PressEnter Group, and this promotion is a reward for his hard work. This will also help to free up my time so that I can focus more on strategy and long-term projects."

Having worked closely with Eriksson for over a decade, Merzoug emphasized Eriksson's experience and leadership qualities. He added, "Through his bold leadership and natural talent, I am confident that we will continue to progress at pace over the months ahead.”

Hampus Eriksson, the newly appointed Deputy CEO, expressed his enthusiasm for the role, saying, “Following the management buyout, the company is in a much stronger position with the foundations in place to deploy smart, effective strategies for growth.

I am thrilled to have been promoted to the role of Deputy CEO and look forward to working alongside Lahcene to lead this organization to the greatness I know it can achieve.”



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