Push Gaming, a prominent B2B gaming supplier, has successfully entered the Swiss market through a strategic partnership with the leading operator Grand Casino Luzern.
This marks Push Gaming's debut in the regulated Swiss jurisdiction, bringing popular titles like Razor Returns, Jammin’ Jars, and Wild Swarm to the Swiss audience, along with new releases such as Boss Bear.
Grand Casino Luzern's online brand, mycasino, will exclusively feature Push Gaming's titles for an initial eight-week period. This exclusivity deal positions mycasino as the sole operator offering Push Gaming content in the Swiss market during this timeframe, after which the portfolio will be made available to additional operators.
The collaboration with Grand Casino Luzern reflects Push Gaming's broader global expansion strategy, with recent entries into various markets, including Greece, Colombia, and Italy.
The move into Switzerland strengthens Push Gaming's foothold in Europe and sets the stage for continued growth worldwide.
Fiona Hickey, Director of New Business and Markets at Push Gaming, expressed excitement about the partnership, stating, “We are thrilled to be partnering with Grand Casino Luzern whilst simultaneously entering the Swiss market.
The operator’s leading position within Switzerland will allow our fan-favorite titles to reach a vast audience and aid in further growth within the market thereafter. We are excited to see players’ reception to our unique content.”
Wolfgang Bliem, CEO at Grand Casino Luzern, commented on the collaboration, saying, “We are thrilled to be the first operator to introduce Push Gaming's captivating slot titles to the passionate Swiss player base. This achievement underscores our leading position in the industry and the esteemed reputation of the mycasino brand.
Our goal is to offer players the broadest range of high-quality titles that also provide innovation and transformative gameplay experiences, and through the partnership with Push Gaming, we reaffirm these aspirations.
We are ecstatic to exclusively showcase their content on our platform, leading the way in doing so in Switzerland.”