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Reflex Gaming Joins Forces With First Look Games To Enhance Game Promotion


Reflex Gaming Joins Forces With First Look Games To Enhance Game Promotion

Reflex Gaming, a prominent game developer, is amplifying its game promotion strategies through a strategic partnership with First Look Games, the acclaimed platform facilitating direct connections between developers and affiliates.


By becoming a member of First Look Games, Reflex Gaming gains exclusive access to a personalized library where it can share detailed information and assets for each of its titles. This shared content is made available to a network of approved affiliates, empowering them with comprehensive resources for effective promotions.


A standout feature of this collaboration is the provision of demo links for every game, supported by seamless player verification conducted by 1account. This streamlined process ensures that affiliates, even in highly regulated markets like the UK, can offer demo games to their audiences, enhancing player engagement.


Reflex Gaming retains full control over the assets shared in its library and the timing of their availability to affiliates. It even has the flexibility to offer a "first look" to specific affiliates up to two weeks before a new game is officially launched.


This unique advantage allows affiliates to create pre-launch content, building anticipation and excitement around upcoming titles. Reflex Gaming plans to utilize this feature for its latest game, 8 Balls of Fire.


8 Balls of Fire transports players to the enchanting South Pacific, specifically the secluded island of Pyro Tiki, where a hidden volcano holds the promise of substantial wins. The game unfolds across six reels and three rows, featuring 20 active paylines and an array of engaging features, including Free Spins, Fire Ball Link (a hold and spin bonus), Multipliers, a Pot Pick bonus, and more.


Elliott Resnick of First Look Games expressed enthusiasm about the collaboration: “We are delighted to add Reflex Gaming to our growing lineup of renowned studios looking to leverage the power of affiliates and promote their titles to the widest possible player audience.


The First Look Games platform has been designed to allow them to do this with ease while ensuring assets are stored securely."


Mat Ingram, CPO at Reflex Gaming, highlighted the global expansion prospects resulting from this partnership: “We have an exciting game launch schedule, and the First Look Games collaboration will help us to expand our affiliate offering globally.


As an omni-channel game studio with a presence in both the online and retail markets, our games are accessible to a wide audience. This cross-platform availability ensures that players become increasingly acquainted with our titles. This partnership will enable us to maximise our reach to a wider player audience."


This collaboration between Reflex Gaming and First Look Games signifies a strategic move towards broadening player outreach and enhancing the gaming experience through engaging promotions and interactive content.

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