Relax Gaming Expands Italian Reach With Sportbet.it Deal

Relax Gaming Expands Italian Reach With Sportbet.it Deal

Relax Gaming, a leading iGaming aggregator and supplier of distinctive content, has reinforced its presence in the Italian market through a newly signed partnership with well-established operator Sportbet.it.

The collaboration marks a significant step in Relax Gaming’s continued expansion across Europe’s most mature and regulated gambling jurisdictions.

Under the agreement, Relax Gaming’s award-winning portfolio will be seamlessly integrated into Sportbet.it’s expanding online casino platform, which already hosts over 3,000 slot titles from more than 35 providers.

This partnership ensures Italian players will soon have access to a wide range of Relax’s fan-favourite titles, including Money Train 4, Temple Tumble 2, and Beast Mode.

Additionally, the integration will extend to a selection of games from Relax Gaming’s wider partner network, incorporating titles from its Silver Bullet and Powered By Relax programs—both known for introducing unique, innovative content to global markets.

“Partnering with Sportbet.it represents a valuable step in strengthening our presence in the Italian market,” said Graziano Pozzi, Senior Account Manager at Relax Gaming.

“Their platform is highly established and well-curated, and we see clear alignment in how both companies approach growth and customer engagement. We’re confident this collaboration will bring strong results for both sides.”

This move follows a series of strategic partnerships and product localisation efforts that have underpinned Relax Gaming’s success in regulated European markets, particularly in Italy—a jurisdiction recognised for its discerning player base and strict compliance standards.

Sportbet.it, which has steadily positioned itself as a go-to destination for Italian gaming enthusiasts, sees the collaboration as a natural fit to enhance its player offering.

“Relax Gaming brings a high standard of content and a strong network of studio partners, which enhances the depth and quality of our offering,” said Diego Gavarini, Casino Product Manager at Sportbet.it.

“This agreement allows us to continue delivering a diverse and competitive experience to our players while working with a partner that understands the dynamics of regulated markets like Italy.”

Building Momentum in Regulated Markets

For Relax Gaming, this agreement is another milestone in its broader European strategy. The company has made clear its ambition to build long-term relationships with regulated operators and deliver both high-performing in-house games and exclusive third-party content tailored to local player preferences.

Sportbet.it, meanwhile, continues to enhance its portfolio with strategic content partnerships that keep it competitive and relevant in a fast-evolving iGaming landscape.

The Italian market remains one of Europe’s most competitive, with localisation, regulation compliance, and content innovation playing critical roles in success. The Relax Gaming–Sportbet.it deal is a model example of how aligning these elements can unlock new opportunities for growth and player engagement.

Stay tuned to iGaming Gazette for more updates on partnerships, product rollouts, and trends shaping the future of the global iGaming sector.