RubyPlay, the innovative B2B iGaming development studio, is set to make a significant mark in the Italian market through an expanded partnership with PokerStars, a leading operator and Flutter Entertainment brand.
This strategic move comes after a successful initial launch earlier in 2023, showcasing RubyPlay's top-performing titles like Shake Shake Money Tree and Diamond Explosion 7s.
The extended agreement opens the door for the creation of bespoke titles exclusively for PokerStars, enriching the gaming experience for Italian players.
This move into the Italian market is a crucial development for RubyPlay, emphasizing its dedication to strategic growth in regulated markets globally.
Dr. Eyal Loz, Chief Product Officer at RubyPlay, expressed pride in the expansion, stating, “We are proud to announce our expansion into the Italian market following a highly successful period with PokerStars. This strategic move marks our first direct integration in Italy, a key market with a dedicated player base eager to explore our diverse content."
The expansion follows the recent launch of RubyPlay's acclaimed Immortal Ways franchise, setting new records for retention and engagement.
Looking ahead, RubyPlay has plans to extend its presence to other regulated markets, including Romania and Spain in 2024, further solidifying its position in the global iGaming industry.