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RubyPlay Expands Presence In LatAm Through Atlas-IAC Collaboration


RubyPlay Expands Presence In LatAm Through Atlas-IAC Collaboration

Innovative iGaming developer RubyPlay is embarking on a strategic move to strengthen its foothold in the LatAm region by entering into a content distribution partnership with Black Ocean B.V.


This collaboration will make RubyPlay's full portfolio of immersive games available on the Atlas-IAC platform, effectively expanding its reach across the region.


Among the titles included in this partnership is RubyPlay's latest creation, Immortal Ways Diamonds. This game introduces a groundbreaking mechanic that offers players an astounding 10,000 ways to win. At the heart of the gameplay are two Hold and Respin zones, which add an extra layer of excitement and innovation.


The launch of RubyPlay's games on the Atlas-IAC platform is anticipated to have a substantial impact on the studio's presence in the LatAm market. With over 60 operator brands under the Atlas-IAC umbrella, RubyPlay's games will be introduced to a wide audience across various online markets, including Brazil and more.


Dr. Eyal Loz, Chief Product Officer at RubyPlay, expressed the significance of the LatAm region, stating, "We recognize the LatAm region as a crucial market for RubyPlay, with players here embracing our content and enjoying the unique experiences we offer. This partnership with Atlas-IAC presents us with numerous growth prospects."


Maxim Slobodyanyuk, CEO of Atlas-IAC, praised RubyPlay's track record of delivering captivating games to operators globally. Slobodyanyuk believes that incorporating RubyPlay's titles into the next-generation Atlas-IAC platform will enhance the offerings of their operator brands, bringing fresh entertainment options to online casinos. He looks forward to collaborating with RubyPlay to introduce their content to new audiences.


With this collaboration, RubyPlay is set to elevate its presence in the LatAm region and bring its innovative gameplay experiences to a broader audience, solidifying its position as an industry leader in the iGaming sector.

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