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RubyPlay Partners With Flutter's MaxBet For Expansion In Serbian Market

Updated: Apr 2

RubyPlay Partners With Flutter's MaxBet For Expansion In Serbian Market
RubyPlay Partners With Flutter's MaxBet For Expansion In Serbian Market

In a strategic move to bolster its presence in Serbia, RubyPlay, a leading B2B iGaming developer, has inked a significant partnership deal with MaxBet, a prominent sports betting and gaming operator in the Balkans.


Through this collaboration, RubyPlay's extensive suite of captivating games, including well-loved titles like Diamond Explosions 7s, Immortal Ways Buffalo, and Zeus Rush Fever Deluxe, will now be seamlessly integrated into MaxBet's platform, granting access to its extensive customer base.


Acquired by Flutter in September 2023, MaxBet commands a substantial 20% online market share in Serbia, firmly establishing itself as a powerhouse in the region's gaming industry.


This partnership underscores RubyPlay's ongoing commitment to expanding its reach across regulated European markets, ensuring that players can access top-tier gaming experiences through industry-leading brands.


Expressing excitement about the collaboration, Dr. Eyal Loz, Chief Product Officer at RubyPlay, remarked, "We are thrilled to announce our new partnership with MaxBet, a leader in the Serbian gaming industry. This collaboration represents a significant opportunity for us to expand our footprint into the Serbian market and beyond. We look forward to delivering our exciting portfolio of games to MaxBet's loyal customer base."


Vukašin Marelj, Head of Online Casino at MaxBet, echoed this sentiment, stating, "At MaxBet, we are determined to deliver the best gaming experiences to our casino players. Partnering with RubyPlay allows us to further enrich our platform with high-quality content, including its popular Immortal Ways series, catering to the diverse preferences of our players."


With RubyPlay's innovative games now available on MaxBet's platform, Serbian players can anticipate a heightened gaming experience characterized by engaging gameplay and thrilling entertainment.


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