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RubyPlay Strengthens Italian Presence Through Partnership With Microgame

RubyPlay Strengthens Italian Presence Through Partnership With Microgame
RubyPlay Strengthens Italian Presence Through Partnership With Microgame

In a strategic move to solidify its position in the Italian iGaming market, RubyPlay, the innovative B2B iGaming development studio, has joined forces with Microgame, a prominent player in the industry.


The partnership involves making a selection of RubyPlay's popular titles available to Microgame's extensive customer base. Among these titles is the renowned "Immortal Ways Buffalo," a flagship slot known for its cutting-edge graphics, dynamic gameplay, and diverse options.


Microgame, a leader in the Italian online gaming sector with over 50 licensed operators under its umbrella, is set to expand its content offering by incorporating RubyPlay's engaging games.


This collaboration underscores RubyPlay's ongoing commitment to expanding its presence in regulated markets globally, with a particular emphasis on Italy as a key market for growth. The studio's recent partnerships have demonstrated impressive results in terms of player engagement.


Dr. Eyal Loz, Chief Product Officer at RubyPlay, expressed enthusiasm about the collaboration and the studio's performance in Italy: "We’ve recently seen unprecedented performance in Italy, one of our key markets for expansion, so we’re thrilled to be partnering with Microgame to deliver our games to even more players in the country.


With such an expansive customer base and wide-spanning operator reach, we’re confident that this deal will be a successful one."


Marco Benendo, General Director at Microgame, emphasized the company's commitment to innovation and enhancing the gaming experience: "The integration of RubyPlay’s games into our portfolio will help consolidate our leadership position in the market, offering players a wide range of high-quality entertainment options."


As the collaboration unfolds, Italian players can anticipate an enriched gaming experience with the addition of RubyPlay's diverse and engaging titles through Microgame's platform.


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