Scoreconnect And Optimove Unite To Power Telegram Engagement In iGaming

Scoreconnect And Optimove Unite To Power Telegram Engagement In iGaming

In a strategic move poised to reshape player communication in the iGaming sector, scoreconnect has partnered with Optimove, the industry leader in Positionless Marketing, to deliver hyper-personalised messaging via Telegram.

This integration empowers operators to engage with players more directly and intelligently—right inside one of the world’s most popular messaging platforms.

With Optimove’s robust network of iGaming partners now able to seamlessly activate scoreconnect’s Telegram solution, the collaboration significantly expands how and where operators can interact with their audience. Through just a few clicks, brands can now integrate real-time, context-driven communication into Telegram, deepening engagement and boosting performance metrics.

“Partnering with Optimove is a big moment for the business given its standing in the market,” said Antonio Ruggeri, CEO at scoreconnect. “This integration means frictionless deployment and faster time to value. With Telegram Play, we’re not just enabling messaging—we’re enabling intelligent, real-time interaction that boosts player engagement where it matters most.”

At the heart of the partnership is Telegram Play, scoreconnect’s innovative feature that enables a seamless, interactive betting experience directly within Telegram. Unveiled at the SBC Summit Americas 2025 in Fort Lauderdale, Telegram Play allows users to claim bonuses, place bets, and receive live updates—all from within a chat interface, eliminating redirects or external loading times.

The platform operates by connecting to an operator’s existing Player Account Management (PAM) or Customer Relationship Management (CRM) systems. This direct link allows scoreconnect to deliver highly relevant messages that respond to live player behavior. By leveraging real-time data, operators can automate intelligent communication sequences that have been shown to increase player retention, boost turnover from messages, and improve conversions from sign-up to first deposit.

Adi Dagan, Senior Director of Partnerships at Optimove, added: “We’re thrilled to welcome scoreconnect to Optimove's partner ecosystem. Their innovative Telegram solution is a game-changer, and we’re proud to bring it to our clients. Because of scoreconnect, we can now engage more players in real time with powerful, personalised experiences that drive real impact.”

This partnership reflects a broader trend in iGaming toward mobile-first, frictionless engagement, where operators meet players where they already are. Telegram, with its widespread global usage and strong privacy ethos, is becoming an increasingly vital touchpoint for player communication.

As the iGaming industry continues to evolve, integrations like this between scoreconnect and Optimove signal a shift toward more intelligent, automated, and responsive marketing. By combining a data-driven backend with seamless user-facing tools, the companies are laying the groundwork for the next generation of player engagement.

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