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SIS Broadens Global Reach With Premium Korean Horse Racing Content


SIS strengthens its Live Racing portfolio by adding 1800 races annually from Korea, enhancing the international betting opportunities for operators.


Sports Information Services (SIS), a leading provider of sports content and betting solutions, has expanded its Asian content offering by securing a deal with the Korea Racing Authority.


This strategic partnership introduces premium horse racing fixtures from Busan and Seoul, delivering 202 additional fixtures annually and a total of 1800 races to operators worldwide.


The inclusion of top-class racing from Korea is a significant enhancement to SIS's content portfolio, providing global operators with increased betting opportunities.


The race times have been strategically scheduled to complement SIS's existing content from Australia, offering a seamless and diverse betting experience for customers.


Conall McSorley, Head of International Horse Racing, EMEA at SIS, expressed enthusiasm about the deal, stating, "Korea has long provided quality racing, and by enhancing our content offering to include fixtures from Busan and Seoul, we are providing operators and their customers with the broadest range of betting opportunities from around the world."


SIS has been actively expanding its international racing content, with recent additions from Australia and South Africa. The 24/7 Live Betting Channels offered by SIS provide comprehensive coverage of major horse racing events globally, ensuring a complete end-to-end solution.


This includes live-streamed pictures, data, on-screen graphics with betting triggers, and an extensive range of markets and prices.


SuHyeong Lee, Head of International Races and Relations at the Korea Racing Authority, commented on the collaboration, saying, "SIS is renowned throughout the industry for delivering the best international racing content, and we are thrilled to be able to expand the visibility of our racing through this deal.


We firmly believe this will successfully widen the popularity of horse racing from Korea and are sure that our offering will be well received globally."


This strategic move highlights SIS's commitment to offering diverse and high-quality content to its global partners, ensuring a dynamic and engaging betting experience for horse racing enthusiasts worldwide.

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