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SIS Broadens Reach with Full Product Integration on Altenar’s Sports Betting Platform

SIS Broadens Reach with Full Product Integration on Altenar’s Sports Betting Platform

SIS (Sports Information Services), a leading multi-content supplier of 24/7 live betting services, has inked a deal to integrate its complete suite of products into the platform of renowned sportsbook provider Altenar.

The first product set to go live under this agreement is the 24/7 Live Racing Content from SIS, which encompasses over 76,000 events annually. This offering will be made available to Altenar’s extensive network of operators.

Following this, SIS Competitive Gaming, a market-leading esports product featuring over 200,000 24/7 events produced in-house to the highest level of integrity, will be integrated. Additionally, the supplier’s live numbers content, boasting more than 200,000 annual betting events, including the renowned 49’s Original Live Draw, is also on the horizon.

SIS’ 24/7 Live Racing Content offers an end-to-end solution, including live streamed pictures, data, on-screen graphics with betting triggers, and an extensive range of markets and prices, delivering a seamless betting experience.

This agreement marks a significant milestone for SIS in expanding its relationships with leading platforms as it seeks to extend its presence across regulated markets worldwide.

Andy Kelly, Head of Commercial Partnerships at SIS, commented: “Altenar is making significant headway in the sports betting space within regulated markets all over the world, so this is a deal that serves to boost our geographical reach.

“We are confident that our extensive and premium Live Racing Content, delivered from tracks worldwide, will prove to be a hit with Altenar’s partners, and we look forward to the subsequent roll-out of our Competitive Gaming offering and highly popular numbers range.”

Antonis Karakousis, Director of Operations at Altenar, added: “We are always looking for content that increases the range of options that we can offer to our partners, and SIS fits the bill with its premium range of racing, esports, and numbers content.

“Regular short-form betting opportunities around the clock can only benefit our operator clients, and we look forward to integrating the entire SIS range of products in the coming months.”


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