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SIS Expands Playtech Partnership With Comprehensive Esports Offering


SIS Expands Playtech Partnership With Comprehensive Esports Offering
SIS Expands Playtech Partnership With Comprehensive Esports Offering

In a strategic move to broaden its partnership scope, Sports Information Services (SIS), a prominent provider of 24/7 live betting services, has inked a deal to supply its end-to-end esports betting product, Competitive Gaming, through Playtech’s extensive online and retail sports betting platforms.


The collaboration aims to make SIS' entire Competitive Gaming content library, featuring over 150,000 annual events spanning ebasketball and esoccer contests among skilled gamers, accessible to Playtech’s global network.


This agreement builds upon the existing partnership where SIS supplies racing and numbers products to Playtech. The expansion aligns with SIS' objective to strengthen ties with leading platforms.


Competitive Gaming, an all-encompassing solution developed in-house with a focus on integrity, is known for delivering superior margins consistently. Its integration into Playtech’s portfolio is expected to significantly enhance the gaming giant’s content offering.


As the world's largest online gaming software supplier, Playtech is renowned for providing cutting-edge content and solutions to industry-leading operators.


This collaboration not only solidifies SIS' standing as a premier supplier in event-based esports betting but also follows recent successful integrations with major players like bet365 and Betsson.


SIS Competitive Gaming stands out in the market by being the only esports product awarded the Esports Integrity Commission’s (ESIC) Gold Standards. This accreditation sets unparalleled levels of integrity and safety in the esports betting industry. Each contest is enriched with live commentary, on-screen graphics, and unique betting prompts, offering a comprehensive and engaging experience.


Andy Kelly, Head of Commercial Partnerships at SIS, expressed enthusiasm about the strengthened partnership, stating: “SIS and Playtech have a longstanding and successful relationship through our racing and numbers products. We are pleased to strengthen this relationship further with the inclusion of SIS Competitive Gaming."


He added, “Playtech customers will now have access to our market-leading offering of highly competitive esoccer and ebasketball contests offering high margins and unbeatable integrity. The product will be launched both online and via Playtech SSBTs to include full data and streaming.”

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