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SIS Extends Partnership With German Tote To Expand International Content Offering

Updated: Sep 19, 2023


SIS Extends Partnership With German Tote To Expand International Content Offering

Sports Information Services (SIS), a leading provider of 24/7 live betting content, has strengthened its international content portfolio through a new long-term agreement with German Tote.


This extension ensures that SIS maintains access to premium content from German Tote, the most prominent horse racing betting broker in Germany, across both retail and online channels.

The partnership enables SIS to offer races from German Tote, including the renowned Deutsches Derby held in Hamburg, to its global network of partners. This addition enriches SIS' existing content offering, which already includes high-quality content from more than 170 racecourses and tracks across five continents.


With coverage spanning Europe, Africa, Latin America, and the United States, SIS continues to provide an extensive range of betting opportunities around the clock.

By incorporating German racing content, SIS reinforces its commitment to offering a comprehensive selection of betting events while delivering increased revenue opportunities for operators.


The company's 24/7 Live Betting Channels, which present over 75,000 live racing events annually, offer a complete solution featuring live streamed pictures, data, on-screen graphics with betting triggers, and a wide range of markets and prices. This seamless betting experience ensures that customers have access to uninterrupted and engaging wagering opportunities.

Riko Luiking, Managing Director at German Tote, expressed enthusiasm about the agreement, stating, "It's great to have secured this long-term partnership across online and retail, as it helps to showcase German racing to a vast international audience. We look forward to continuing to work together, providing excellent, competitive entertainment around the clock."

Conall McSorley, Head of International Horse Racing at SIS, emphasized the strong relationship between the two companies and the value of the extended partnership. McSorley said, "We have established a strong relationship with the German Tote, and we are delighted to extend our partnership over the long term. Our racing portfolio is of the highest quality, and we believe that our customers will enjoy the top-quality action that we can continue to provide them with from Germany."

Through the extended collaboration with German Tote, SIS enhances its position as a leading provider of live betting content and reinforces its commitment to delivering an exceptional betting experience to its customers around the world.

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