SIS (Sports Information Services) has inked a deal with Fairbet, a renowned Maltese operator, to integrate its Competitive Gaming product into Fairbet's retail estate via Playtech's self-service betting terminals.
This collaboration aims to enrich Fairbet's offerings with round-the-clock sport simulation content, providing customers with an immersive and engaging betting experience.
Dave Richardson, Commercial Manager, UK & Europe at SIS, highlighted the significance of this partnership, stating, "The partnership with Fairbet is the latest operator agreement as we strive to widen the reach of our Competitive Gaming portfolio, leveraging our recent platform deal with Playtech in doing so."
SIS' Competitive Gaming portfolio boasts more than 150,000 annual ebasketball and esoccer events, proven to enhance operator margins and drive customer engagement. The integration of SIS Competitive Gaming with Fairbet's retail venues aligns with SIS' commitment to delivering high-quality content and innovative betting solutions.
Antoine Pace, CEO at Fairbet, expressed excitement about the collaboration, stating, "Fairbet has established a reputation as being the most popular leisure venues in Malta and Gozo we are always looking at ways to enhance the array of wagering opportunities that we provide."
SIS' Competitive Gaming product sets itself apart by offering H2H Global Gaming League matches produced in-house and accredited with the Esports Integrity Commission’s (ESIC) Gold Standards, ensuring the highest level of safety and integrity in esports betting.
With this partnership, Fairbet aims to further elevate its position as a leading destination for sports betting enthusiasts, offering a diverse range of wagering options and immersive gaming experiences.
