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SIS Races Ahead: BETTERS Introduces Premium International Racing In Poland

SIS Races Ahead: BETTERS Introduces Premium International Racing In Poland

In a significant stride towards enriching Poland's betting landscape, SIS (Sports Information Services), the eminent provider of 24/7 live betting services, has unveiled its stellar horse and greyhound racing content in collaboration with the Polish operator, BETTERS.

The launch marks a pivotal moment for Polish bettors, introducing them to a diverse array of high-quality racing content sourced globally. BETTERS, a forward-thinking operator that set its sails in Poland's regulated market three years ago, has become the gateway for Polish enthusiasts to experience SIS' top-tier racing events. This collaboration also underscores SIS' growing influence in Eastern Europe.

SIS' live horse racing events promise unparalleled excitement, featuring top-notch action from the prestigious tracks of the UK and Ireland. Additionally, racing aficionados in Poland can now enjoy international meetings from Latin America, Saudi Arabia, Australia, and the United States. BETTERS' customers are also treated to exclusive greyhound races from the UK, Ireland, and Mexico.

The heart of this collaboration lies in SIS' 24/7 Live Betting Content, an impressive offering boasting over 76,000 live racing events annually. This comprehensive solution delivers a seamless betting experience, complete with live streaming, real-time data, on-screen graphics featuring betting triggers, and an extensive range of markets and prices.

Commenting on this venture, Łukasz Łukasik, Head of Product at BETTERS, expressed, “We are dedicated to providing our valued customers with the broadest selection of high-quality betting opportunities, round the clock. The integration of SIS' leading racing portfolio into our offerings aligns perfectly with our commitment, solidifying our position as one of Poland's premier online sportsbooks.”

Bartlomiej Michalek, Commercial Manager, UK & Europe at SIS, emphasized the strategic importance of such collaborations, stating, “Expanding our presence in Eastern Europe necessitates partnerships like the one forged with BETTERS. This launch demonstrates our unwavering dedication to offering cutting-edge, revenue-generating 24/7 content to operators in this region.”

In a move that echoes progress and innovation, SIS and BETTERS are set to transform the betting experience for Polish punters, opening doors to a world of top-quality racing events and seamless wagering opportunities. This partnership, laden with promise, is poised to redefine the realm of online betting in Poland.



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