SIS Content Services, a division of the renowned SIS Group (Sports Information Services), has launched its highly anticipated esports product in Kentucky, debuting ebasketball from its esports suite in collaboration with longstanding partner bet365.
This strategic move marks SIS' foray into the Kentucky market, bolstering its position as a premier supplier in the esports betting arena and expanding the reach of its competitive gaming content across the United States. The launch follows successful introductions of SIS' esports offerings in New Jersey and Colorado.
Tailored specifically for betting purposes, SIS' H2H Global Gaming League™ boasts a staggering lineup of over 150,000 annual events. The Competitive Gaming content is meticulously crafted in-house at SIS' state-of-the-art gaming studios in Milton Keynes, United Kingdom.
With ultra-low latency live streaming, ESIC-trained integrity referees overseeing each game, live caster commentary, and immersive on-screen graphics featuring unique betting prompts, SIS' esports product ensures maximum engagement for players.
Offering a comprehensive end-to-end solution with integrity as its cornerstone, SIS' short-form, event-based esports product has proven to deliver exceptional margins around the clock, elevating sportsbooks' profitability by up to 10%.
Since the legalization of sports betting in Kentucky last September, the state has seen a staggering $447.8 million in handle across both retail and mobile platforms, presenting SIS with a prime opportunity to expand its presence in the US market.
Michele Fischer, Vice President of SIS Content Services, expressed confidence in the ebasketball product, stating, "As Kentucky is a basketball state, we are confident that our ebasketball product will provide an elevated experience for the bettors on the bet365 platform.
Our offices are located in Louisville, so it is meaningful to be part of the sports betting infrastructure in our home state."
Richard Ames, Chief Executive of SIS and President of SIS Content Services, emphasized the company's commitment to growing its esports content across the US, stating, "To expand our competitive gaming product into a third US state showcases how we are well-placed to deliver engaging wagering experiences to bettors."
With SIS' cutting-edge esports product now available in Kentucky, alongside its esteemed partner bet365, players can expect an unparalleled level of excitement and innovation in the realm of esports betting.
