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Sky Bet and Incentive Games Introduce Innovative Free-to-Play Game ‘Match 5’


Sky Bet and Incentive Games Introduce Innovative Free-To-Play Game ‘Match 5’
Sky Bet and Incentive Games Introduce Innovative Free-To-Play Game ‘Match 5’

In a groundbreaking collaboration, Sky Bet has partnered with Incentive Games, the leading provider of free-to-play games in the iGaming industry, to unveil Match 5, a thrilling weekly football game.


"Match 5" invites fans to engage with the Sky Bet app every weekday to "collect" a different Premier League team, assigned randomly, offering up to £20 in free bets based on the weekend's outcomes.


John Gordon, CEO and co-founder of Incentive Games, expressed excitement about the launch, stating, “We’re incredibly excited for the launch of Match 5. It’s a classic example of simple insight, easy accessibility, and engagement, giving players a way to make the weekend’s football even more entertaining. Combined with Sky Bet’s scale, this is a real game-changer.”


Dan Colton, Managing Director at Sky Bet, echoed this sentiment, saying, “Match 5 is the culmination of months of hard work from Incentive Games and Sky Bet; we can’t wait to see what customers make of it. The beauty of the game is that it’s a really creative way of rewarding football fans that replicates the thrill of an acca but is totally free to play.”


The game, launched on Monday, February 12th, is available to all new and eligible customers in the UK and Ireland, promising an immersive and rewarding football experience.

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