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Spinomenal Boosts Italian Reach Through Expanded 888 Partnership

Spinomenal Boosts Italian Reach Through Expanded 888 Partnership
Spinomenal Boosts Italian Reach Through Expanded 888 Partnership

Spinomenal, a prominent iGaming content provider, has strengthened its foothold in the Italian iGaming sector through an extended collaboration with 888 Italy.

The partnership entails the integration of Spinomenal's titles into 888 Italy's platform via Pariplay's aggregation platform, Fusion.

Since its introduction to the Italian market last summer, Spinomenal has witnessed significant growth, establishing itself as a key player in the region. With this latest venture, players on 888 Italy will gain access to a diverse array of Spinomenal's titles, including popular favorites like Majestic King, Book of Demi Gods 2, and Egyptian Rebirth.

Italy now joins a roster of established markets where 888 and Spinomenal have enjoyed sustained success, including the UK, Romania, Sweden, MGA, and Spain.

Lior Shvartz, CEO of Spinomenal, expressed enthusiasm about the expansion: "Italy holds tremendous importance for Spinomenal in 2024, and we are excited to broaden our presence in this market alongside our longstanding partners, 888. With 888's strong position in Italy's iGaming landscape, we are confident that our games will receive optimal exposure and engagement."

Valerio Miccio, Head of Commercial for William Hill/888 Italy, highlighted the strategic decision behind incorporating Spinomenal's titles: "We closely monitored Spinomenal's performance since their entry into the Italian market last summer. Impressed by the positive impact of their top titles, we chose to enrich our games portfolio on, enhancing our players' online casino experience."

This collaboration signifies a mutually beneficial endeavor, leveraging Spinomenal's engaging content and 888 Italy's established presence to deliver an enriched gaming experience to Italian players.



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