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Sporting Risk Launches Trio Of Same Game Multis (SGMs) Products

Sporting Risk Launches Trio Of Same Game Multis (SGMs) Products

Sporting Risk, the leading experts in Betting, Forecasting, and Sports Analytics, has introduced a trio of Same Game Multis (SGMs) products aimed at enhancing customer engagement with this vital sportsbook feature, ultimately driving operator revenues.

Sporting Risk's SGMs, also known as Betbuilders, are enriched with real-time insights to empower customers with informed decision-making. These combinations encompass exclusive player and team statistics markets, setting operators apart from their competitors. The expanded scope of offerings enables operators to cater to customers in specific regions that may have been underserved in the past.

The three newly unveiled products are as follows: Pre-canned SGMs, BetSlip+1, and Sporting Risk's Betbuilder CoPilot. The first, Pre-canned SGMs, utilizes algorithms to provide tailored recommendations for intriguing market combinations within the context of each specific match.

The second product, BetSlip+1, encourages customers who typically make single selections to explore longer combinations by offering supporting reasons for the next most interesting markets that can be combined. Lastly, Sporting Risk's Betbuilder CoPilot assists customers in the market selection process by offering bespoke suggestions at each stage, streamlining decision-making, reducing clicks, and enhancing overall customer satisfaction.

Andy Phillips, CCO of, emphasized the innovation behind their SGM platform: "Our state-of-the-art SGM platform goes beyond the current best-in-class offering by using statistical insights to select the combinations and presenting customers with that context. Then we add a huge range of proprietary player markets and deeper league coverage to the mix to give operators the most engaging version of this key product."


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