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SPRIBE Appoints Giorgi Tsutskiridze As Chief Commercial Officer


SPRIBE Appoints Giorgi Tsutskiridze As Chief Commercial Officer

Giorgi Tsutskiridze, an industry heavyweight with a wealth of experience, has joined SPRIBE as its new Chief Commercial Officer.


SPRIBE, known for its immensely popular crash game Aviator, which boasts over ten million monthly active players, has reinforced its senior management team with this strategic appointment.


With an impressive background that includes senior positions at BetConstruct, VBet, and Adjarabet, as well as being a serial entrepreneur, Giorgi brings valuable expertise to his new role. He also founded and led HawX, a CRM company focused on the iGaming industry, where he revolutionized online casino brand retention and reactivation, leading to significant improvements in key performance indicators.


As the Chief Commercial Officer at SPRIBE, Giorgi will collaborate closely with various departments within the organization. He will oversee budgeting, sales processes, and marketing strategies, including branding and advertising. Additionally, he will lead and scale the sales, business development, and customer success teams, implementing performance metrics and coordinating compensation and promotions based on these metrics.


Giorgi will play a crucial role in setting sales objectives and driving the team to achieve targets. Furthermore, he will collaborate with the marketing team to devise strategies that enhance product and company awareness, ultimately bolstering SPRIBE's position in the market.


Giorgi's arrival comes at an exciting time for SPRIBE as the company continues to expand its portfolio of Turbo Games following the tremendous success of Aviator. Aviator is now live with over 2,000 casino brands in markets spanning Europe, America, Asia, and Africa. Moreover, SPRIBE has recently introduced its next-generation poker client, offering an unparalleled level of engagement and player interaction.


David Natroshvili, CEO at SPRIBE, expressed his enthusiasm for Giorgi's appointment, stating, "Giorgi is an exceptional talent, and we are thrilled to welcome him to SPRIBE as Chief Commercial Officer. His experience and skills are instrumental in taking our organization to new heights, and he will actively share his expertise across our teams."


Natroshvili further emphasized SPRIBE's expanding portfolio beyond Aviator, with a focus on Turbo Games and other titles like poker, delivering enjoyable and socially engaging experiences. With Giorgi leading the way, SPRIBE aims to raise awareness of its full suite of titles among operators and players alike.


Giorgi Tsutskiridze, Chief Commercial Officer at SPRIBE, expressed his excitement about joining the innovative and cutting-edge company, eager to contribute his knowledge and experience to the exceptional team at SPRIBE. He recognizes the significance of his role and is honored to help drive growth and establish SPRIBE as a pioneering content provider for online casino operators and sportsbooks.


SPRIBE's appointment of Giorgi Tsutskiridze underscores the company's commitment to securing top talent and solidifying its position as a leader in the industry. With Giorgi's leadership, SPRIBE is poised for continued success and further expansion.

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