In a strategic move to elevate the visibility of Aviator, the world's top crash game, SPRIBE has entered a formidable partnership with UFC lightweight champion Alex Pereira. This collaboration aims to introduce the adrenaline-packed gaming experience to Pereira's extensive fan base.
Alex Pereira, renowned for his dual-title accomplishments in the UFC, including the recent victory at UFC 295, will spearhead marketing campaigns to showcase Aviator to his dedicated followers.
As the reigning UFC light heavyweight champion and former middleweight champion, Pereira stands among the elite few who have clinched titles in two weight classes.
The partnership builds on the existing agreement inked between SPRIBE and UFC in October of the preceding year. This multi-year deal ensures prominent Aviator branding during UFC's Fight Nights and Pay Per View events, prominently displayed inside the Octagon.
Giorgi Tsutskiridze, Chief Commercial Officer at SPRIBE, expressed excitement about collaborating with Pereira: “Alex Pereira needs no introduction. He is one of the most accomplished fighters in the history of UFC, and we are incredibly excited to be working with him to run a series of campaigns that will help introduce Aviator to his fans for the first time."
Aviator, captivating players worldwide since its 2018 debut, has achieved the status of the leading crash game globally. With over 10 million active monthly players, the collaboration with UFC and Pereira aims to further expand Aviator's player base, especially in North America.
Giorgi Tsutskiridze added, “Aviator offers a knock-out experience, something that Alex also knows how to provide, so this really is a perfect partnership. Keep your eyes peeled for some incredible content that combines Aviator and Alex for maximum impact.”
Alex Pereira, now also an Aviator brand ambassador, conveyed his enthusiasm, stating, “Aviator is one of the most thrilling games in the world and delivers an adrenaline-fuelled experience similar to stepping into the Octagon and going face to face with some of the best fighters in the business.
I’m excited to be working with the team at SPRIBE and to be introducing Aviator to my fans in various ways throughout the year.”