Symplify, the frontrunner in CRM and AI cloud solutions based in Stockholm, has bolstered its partnership with platform provider Playbook Engineering.
The global betting platform, serving esteemed brands like StarSports, AK Bet, Gentleman Jim, Dragonbet, and NRG, is leveraging this enhanced collaboration to offer Symplify's comprehensive CRM ecosystem to its clients.
Through this partnership, operators on the Playbook platform can now leverage Symplify's CRM tools, data hub, and various communication channels, with a focus on email, SMS, dynamic web content, and browser push notifications. This integration allows brands to establish deeper engagement with their audience, enhancing customer relationships and driving retention.
Playbook Engineering's partners stand to gain access to Symplify's Campaign and Journey Builder modules, alongside robust site conversion testing capabilities. These modules empower brands to craft personalized, AI-optimized experiences for their customers, ultimately leading to improved customer satisfaction and increased lifetime value.
Christoffer Feldt-Sørensen, Head of Sales at Symplify, expressed enthusiasm about the extended partnership, stating: "Extending our partnership with Playbook Engineering enables leading brands to harness the full potential of our CRM and AI cloud solutions to fuel their growth. We've seen excellent results since partnering with Playbook, and we anticipate continued success with these new brands."
Luke Cousins, Commercial Director at Playbook Engineering, echoed the sentiment, highlighting Symplify's prowess in customer engagement solutions. He commented, "Symplify has consistently proven itself as an outstanding customer engagement solution for our portfolio of brands. We're confident that these new operators will experience an immediate boost in engagement and revenue."
With this expanded collaboration, Symplify and Playbook Engineering are poised to deliver enhanced customer experiences and drive mutual success across their client base.
