Tabcorp, a major player in the Australian wagering scene, has joined forces with OpenBet, a leading provider of sports betting technology, to elevate user experience and drive growth in the industry.
OpenBet's renowned betting engine and sophisticated trading system are set to revolutionize Tabcorp's offerings, enhancing both user experience and operational efficiency.
By integrating OpenBet's fixed-odds betting platform and trading system, Tabcorp aims to amplify its flagship brand, TAB, with a diverse content portfolio for both online and retail customers.
Backed by a dedicated excellence team, OpenBet's technology promises improved agility, scalability, and speed-to-market for new products, ensuring a redefined user experience for TAB customers.
With enhanced operational efficiency and streamlined processes, Tabcorp is poised to further solidify its position as Australia's largest gaming and betting operator.
Cathryn Lai, Chief Commercial Officer of OpenBet, expressed enthusiasm about the partnership, stating, "Being selected by Tabcorp to augment its user experience is an exciting move for us. We're confident that our tailored products and services will usher in a new era for TAB's sportsbook offering."
David Beirne, General Manager of Trading at Tabcorp, echoed this sentiment, emphasizing the strategic importance of the partnership in enabling growth ambitions. He highlighted the partnership's potential to enhance customer engagement, market share, and profitability, positioning Tabcorp's trading capabilities at the forefront of the market.
With a focus on innovation and customer experience, the Tabcorp-OpenBet partnership marks a significant step forward in modernizing the sports betting landscape, promising exciting and innovative ways to deliver top-notch digital and retail experiences for customers.
