In a significant move aimed at reshaping the landscape of online lotteries, WA.Technology, a prominent B2B iGaming solutions provider, has announced a strategic alliance with Lottery.com, a leading online lottery brand.
The announcement, unveiled at ICE London 2024, marks a pivotal moment for both entities as they embark on a journey of global expansion.
The alliance signifies a concerted effort by WA.Technology and Lottery.com to bolster their presence across diverse markets, including Africa, the Pacific Region, Brazil, and various parts of Latin America.
By leveraging WA.Technology's robust iGaming platform solutions and operational expertise, Lottery.com aims to accelerate its global growth strategy and enhance its footprint in key regions.
Under the partnership, WA.Technology will extend its comprehensive suite of iGaming platform solutions to manage daily operational activities for Lottery.com.
This encompasses a wide array of services, including affiliate and lead generation strategies, legal and compliance support, regulatory guidance, and financial management.
The overarching goal is to optimize Lottery.com's revenue potential and drive sustainable growth in global markets.
Tim Scoffham, CEO of WA.Technology, expressed his enthusiasm for the collaboration, stating, "We are thrilled to embark on this exciting journey with Lottery.com. Their ambitious vision for establishing a global lottery destination resonates with our own commitment to driving innovation in the iGaming industry.
With our extensive team and expertise, we are well-equipped to support Lottery.com in achieving its objectives and realizing its vision on a global scale."
Matthew McGahan, CEO and Chairman of Lottery.com, emphasized the strategic significance of the partnership, particularly in the burgeoning South American market. McGahan highlighted WA.Technology's operational efficiencies and expertise in the region as key drivers for enhancing Lottery.com's global footprint.
He expressed confidence in the partnership's ability to streamline operations, allowing Lottery.com to focus on key initiatives such as US ticket operations, the relaunch of WinTogether sweepstakes, and the rollout of Sports.com.
The collaboration underscores WA.Technology's commitment to global expansion and its ability to deliver tailored solutions across diverse markets. WA.Technology's specialist lottery vertical, WA.Lottery, offers a comprehensive toolkit for lottery ventures, featuring a diverse range of global lotteries, personalized gaming options, and e-commerce platforms with extensive payment options.
The intelligent management system enhances user engagement and scalability, making it a preferred choice for lottery businesses worldwide.
With this strategic alliance, WA.Technology and Lottery.com are poised to reshape the online lottery landscape, driving innovation, and unlocking new opportunities for growth and expansion in the global iGaming market.