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White Hat Gaming Accelerates US Expansion With Swift Bally’s PAM Rollout


White Hat Gaming Accelerates US Expansion With Swift Bally’s PAM Rollout
White Hat Gaming Accelerates US Expansion With Swift Bally’s PAM Rollout

In a remarkable display of efficiency, White Hat Gaming, a leading iGaming platform provider, has successfully deployed its cutting-edge PAM (Player Account Management) with Bally's Corporation (NYSE: BALY) in six states within a mere three months.


New York is the latest state to witness the launch of Bally’s upgraded sportsbook, empowered by White Hat’s PAM technology. This follows recent successful rollouts in Indiana, Colorado, Virginia, Arizona, and Ohio.


White Hat Gaming's ability to execute multiple high-profile platform integrations within such a short timeframe underscores the robustness of its PAM solution. Rigorously tested to meet the highest industry standards, the platform is not only highly scalable but also flexible enough to meet the stringent demands of operators both in the US and globally.


At the core of White Hat's solution lies the innovative Traveling Walet™ functionality, an award-winning feature that enables Bally’s online customers to seamlessly access their app, account balance, bonuses, and loyalty offers across multiple states, ensuring a streamlined user experience.


The comprehensive PAM offering includes CRM marketing support, a proprietary cashier, a diverse range of payment options, 24/7 customer support, and an array of player protection tools.


White Hat Gaming is poised to announce further state rollouts with Bally's in the US shortly, with launches in advanced stages of completion.


Phil Gelvan, CEO at White Hat Gaming, commented on the accomplishment, stating, “Delivering our PAM to Bally’s across six states in under three months is an incredible achievement. It speaks volumes about our ability to move fast in this industry and provide operators with the tech stack required to launch quickly and smoothly."


Robeson Reeves, CEO at Bally’s, expressed appreciation for White Hat Gaming's efforts, saying, "The team at White Hat Gaming has done an incredible job in facilitating numerous state launches in quick succession. They have accelerated our growth strategy as we look to strengthen our online footprint alongside the existing retail presence we hold."


He added, "We are thoroughly looking forward to revealing more launches over the coming weeks, as we continue to build on our mission to become the premier, full-service, vertically integrated casinos and resorts, online sports betting, and iGaming company."

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