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Yggdrasil Strengthens Gaming Team With Appointment Of Mark McGinley As Chief Gaming Officer


Yggdrasil Strengthens Gaming Team With Appointment Of Mark McGinley As Chief Gaming Officer

Yggdrasil, the renowned online gaming supplier, has announced the appointment of Mark McGinley as its Chief Gaming Officer, marking a significant addition to the company's recently consolidated Gaming team.


Bringing over 25 years of B2C and B2B gaming experience, McGinley's expertise in product development, studio management, and game development will play a vital role in driving Yggdrasil's growth and innovation. With a strong business acumen and a deep understanding of the competitive iGaming landscape, McGinley is well-positioned to contribute to Yggdrasil's ongoing success.


Prior to joining Yggdrasil, McGinley served as the CEO of FunFair Games, where he led the company's strategic direction and oversaw its operations. He also held the position of Director of Game Studios at Entain and Program Director at RNG Foundry, where he played a pivotal role in empowering independent studios to create exceptional gaming content.


At RNG Foundry, McGinley was part of the Senior Management team, contributing to the company's overall success. Before that, he held senior-level Game Studio roles at Casumo and Odobo, further enhancing his industry expertise.


In addition to appointing a Chief Gaming Officer, Yggdrasil is undergoing organizational changes by consolidating its Product & Programs and Studio verticals into a unified unit called Gaming. This strategic move aims to enhance company transparency, streamline processes, and bring numerous operational benefits.


By integrating these departments, Yggdrasil expects improvements in product roadmap quality, development process assurance, agile content delivery, cross-company knowledge sharing, and a heightened focus on meeting the needs of players and operators.


Björn Krantz, CEO of Yggdrasil, expressed his enthusiasm about the appointment, stating, "It is perfect timing for Mark to join and head up our new Gaming unit at Yggdrasil, which will further strengthen our existing innovative and premium Global Roadmap Developments. I welcome Mark to Yggdrasil and to our Senior Management team, and very much look forward to working together to take our global growth ambitions to the next level."


Mark McGinley also expressed his excitement about joining Yggdrasil, saying, "I'm absolutely delighted to be joining such an ambitious and forward-thinking business as Yggdrasil. I see huge potential ahead of us, and I'm very confident we can move the business forward to compete at the highest level in the iGaming space. I'm truly excited about my new position and to be part of the exciting growth journey Yggdrasil embarked on 10 years ago."


With the addition of Mark McGinley and the restructuring of its Gaming unit, Yggdrasil is well-positioned to drive innovation, deliver exceptional gaming experiences, and continue its impressive growth trajectory in the dynamic iGaming industry.

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