Future Anthem, a pioneer in AI technology, introduces a groundbreaking feature to its Amplifier AI product in collaboration with Blueprint Gaming, enhancing jackpot audience targeting in real-time.
The latest addition to Amplifier AI, called Audience Identifier, revolutionizes the personalization of jackpot games by generating tailored audiences triggered by real-time insights.
Working hand in hand with Blueprint Gaming's esteemed Jackpot King portfolio, Audience Identifier enables operators to engage with players through personalized messaging precisely when it matters most.
By constantly monitoring jackpot sizes and identifying player interest points, Audience Identifier leverages recommendation algorithms to create relevant player audiences. It then triggers messaging via 3rd party systems, delivering real-time communications both onsite and offsite.
This innovative product, deployable in under four weeks, enriches player engagement across Blueprint Gaming's extensive range of Jackpot King titles, with messaging personalized according to the game.
From recent hits like Bankin’ More Bacon Jackpot King to classic favorites such as Fishin’ Frenzy Jackpot King, Blueprint Gaming's jackpot network offers unparalleled entertainment.
The integration of Audience Identifier represents a significant expansion of Amplifier AI into the casino sector, following its successful implementation in sports betting, where it has been utilized by operators like William Hill to generate real-time audiences based on betting behaviors.
Chris Conroy, Chief Data and Product Officer at Future Anthem, expressed enthusiasm for the collaboration, stating, “This is a perfect example of Anthem’s commitment to innovation and excellence in AI-driven marketing solutions that improve player experiences, building on the strong foundations of successfully working with Blueprint for over three years.”
Thomas O’Halleran, Director of Operations at Blueprint Gaming, emphasized their dedication to player satisfaction, noting, “Our integration with this new audience innovation product provides an industry-leading approach to real-time player engagement.
It will also leverage Blueprint’s Jackpot King portfolio and provide a personalized player utility to enhance the entertainment delivered by the gameplay.”
Amplifier AI, designed to personalize the player experience, blends anonymized transactional data with machine learning to enable seamless real-time personalization, offering a glimpse into the future of iGaming marketing.
