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Gaming Innovation Group Boosts Casino Affiliation With €35 Million KaFe Rocks Acquisition

Updated: Nov 13, 2023


Gaming Innovation Group Boosts Casino Affiliation With €35 Million KaFe Rocks Acquisition
Gaming Innovation Group Boosts Casino Affiliation With €35 Million KaFe Rocks Acquisition

In a strategic move to fortify its position as a leading player in the online casino market, Gaming Innovation Group Inc. (GiG) has announced the acquisition of KaFe Rocks Ltd., a prominent iGaming affiliate.


This deal, structured through a Share Purchase Agreement, will empower GiG Media, GiG’s media division, making it a dominant lead generator within the lucrative online casino market. The acquisition is expected to further enhance GiG Media's foothold in the North American market.


GiG Media, already riding high with 12 successive record-breaking revenue quarters, aims to replicate the success it achieved with the AskGamblers acquisition. KaFe Rocks, a powerhouse in the iGaming affiliate industry, operates across 15+ markets and features flagship brands like Time2play.com and USCasinos.com, both catering to the US audience. Time2Play has demonstrated impressive revenue growth over the past year, hinting at even more substantial acceleration ahead.


Jonas Warrer, CEO of GiG, expressed his optimism about this strategic move, stating, “We want to remain the leading casino affiliate in the industry and grow in the North American market. Our acquisition of KaFe Rocks validates these goals. In KaFe Rocks, we've found a flourishing business led by an exceptionally skilled team. Their reputable affiliate assets will undoubtedly drive growth for the broader group. I eagerly await working closely with the KaFe Rocks team.”


Aimee Speight, spokesperson for KaFe Rocks, shared her enthusiasm about the collaboration, saying, “It's a momentous occasion for KaFe Rocks to join forces with GiG Media. We considered several buyers but were persuaded to go with GiG Media based on the strong performance the company has shown over the last few years. Joining GiG Media, we are optimistic about seeing Kafe Rocks business venturing into new heights.”


The acquisition is valued at €35 Million EUR, comprising a €15 Million upfront cash payment and €20 Million EUR in four semi-annual payments over 24 months. An additional earn-out is included, subject to specific performance targets. GiG plans to finance the initial consideration through a combination of existing cash, shareholder loans, and/or proceeds from a potential bond issue.


The deal is currently undergoing due diligence, financing, and regulatory approval processes. Pending these conditions, the transaction is anticipated to conclude in December 2023, marking a significant stride for GiG in the competitive online casino market.

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